Giving Back


Only about 3% of the world’s philanthropic dollars go to environmental sectors.


To me, there is no more important or deserving cause of our support than preserving  our world’s wild places and the incredible animals that inhabit them.


I was lucky enough to spend a good chunk of my childhood wandering the woods and wilderness of northern Minnesota.

Along with my cousins and my wonderful dog Goldie, we “explored” new territories, swam in the lake and ran wild on our family property.

I want to live in a world where my children and grandchildren have access to wild places, full of biodiversity of plants and animals and wonderful adventures as grand (or grander!) than mine.

When I decided that I wanted to give back 5% of the profits from my business to a deserving cause, I thought of the tigers.


These beautiful animals are a top of the food chain predator, which likens them to the keystone in their eco-system.  The other plants and animals depend on them to keep everything in balance and thriving, and when they are killed off by poachers, lost habitat and hunting, it throws everything out of whack.

Wild tiger numbers have been in rapid decline over the last hundred years from over 100,000 down to 3,000 in 2010.

Tigers were (and still are) on the brink of extinction in the wild.  Can you imagine a world where tigers only exist in zoos?

We can work together to preserve tigers for many generations to come.  In addition, protecting the tigers means conserving all the other plants and animals living in their natural habitat.   

with any purchases you make through, you are supporting the efforts to increase tiger populations in the wild and in turn support the eco-systems in which they live.


In 2016, we saw the first increase in wild tiger population in the last 100 years.  Between 2010 and  2016 the numbers had risen from 3200 to 3890- a significant change.  This means conservation efforts are working 🙂

Let’s work together to keep this change going until we surpass all our goals and can focus on lifting up another great ecosystem.

Donations are given to Save Tigers Now- a global campaign by World Wildlife Fund and Leonardo DiCaprio to build political, financial and public support to double the number of wild tigers by 2022, the next year of the tiger. I especially liked that this organization is able to put 85% of their income directly into the programs for conservation. You can read more at